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Home | Press Room | Press Release Archives | U.S. Census Division Economic Indices July 2011

For Immediate Release
August 5, 2011
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166

Decision Analyst’s U.S. Economic Index For July Moving Sideways;
The U.S. Pacific Census Division Increases

Arlington, Texas—The Decision Analyst U.S. Economic Index remains at 95 for July 2011, the same as in May and June. The Index has moved sideways or trended slightly lower over the past 6 or 7 months, suggesting economic sluggishness in the second half of 2011. Of the U.S. census divisions, the Pacific Division had the highest increase, going from an Index of 90 in June to 94 in July. The U.S. Economic Index is a leading indicator (tending to foreshadow overall economic activity by 6 to 12 months). Here is the U.S. Economic Index for the past 3 years.

Here is the U.S. Economic Index for the past 10 years.

“The 10-year graph of the U.S. Economic Index indicates that the economy bottomed out in early 2009 and has not yet regained its prerecession levels. The U.S. economy has been comparatively weak for a whole decade,” said Jerry W. Thomas, President/CEO of Decision Analyst. “The Index is predicting a no-growth to slow-growth economy for the second half of 2011. High unemployment continues to slow any momentum for a recovery. Many city, county, and state governments are cutting jobs in order to balance budgets. While small businesses are doing slightly better, they are not planning to hire new employees.

“The economic recovery is fragile, and rising prices threaten to tip the U.S. back into recession. If gasoline and energy prices decline during the second half of 2011, that would be a significant stimulus to the economy.” said Thomas.

Census Division

The center part of the United States has the highest scores, with the West South Central Division having a score of 100 and the West North Central having a score of 98. The East South Central Division has the lowest score (90).

 

Census Division History

The trends for the various census divisions tend to be similar overall, but regional differences are evident. The Index for the West South Central Division increased 2 points from 101 in May to 103 in June. The division-by-division results for the past 10 years are presented in the following graphs. Remember, the graphs portray 3-month moving averages.



















 

Census Division Three-Month Moving Average

The Index numbers for the census divisions are a three-month moving average to smooth out fluctuations due to smaller sample sizes. The reported Index number averages the current month with the two previous months.

Methodology

The Decision Analyst Economic Index is based on a monthly Internet survey of several thousand households balanced by gender, age, and geography. The online survey is conducted the last 10 days of each month. The Economic Index is calculated from nine different economic measurements using a sophisticated econometric model. The result is a snapshot of current economic activity in each country surveyed, as seen through the eyes of representative consumers living in the respective countries. Decision Analyst conducts its concurrent economic surveys each month in Argentina, Australia, Brazil, Canada, Chile, China, Colombia, France, Germany, India, Italy, Mexico, Netherlands, Peru, Russian Federation, Spain, United Kingdom, United States, and Venezuela.

Whenever the Decision Analyst Economic Index is greater than 110, it tends to signal an expanding economy. An Index value of 100 to 110 suggests a slow-growth economy, and near or below 100 generally indicates economic contraction. These guidelines vary by country, however.

About Decision Analyst

Decision Analyst (www.decisionanalyst.com) is a global marketing research and analytical consulting firm specializing in strategy research, new product development, advertising testing, and advanced modeling for marketing decision optimization. For over 3 decades, the firm has delivered competitive advantage to clients throughout the world in the consumer-packaged goods, telecommunications, retail, technology, medical, and automotive industries.

 

For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1-800-ANALYSIS (262-5974) or 1-817-640-6166
Address: 604 Avenue H East
Arlington, TX 76011

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