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Home | Press Room | Press Release Archives | U.S. Census Division Economic Indices April 2011

For Immediate Release
May 5, 2011
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166

Decision Analyst’s U.S. Economic Index Slipping in April 2011;
The Pacific Division Drops

Arlington, Texas—The Decision Analyst U.S. Economic Index registered 93 for April 2011, a 1-point decline from March’s Index of 94. For the past 6 months, the U.S. Economic Index has gradually declined, dropping 6 points from 99 in November 2010. The Pacific Census Division has dropped 7-points from 96 in November 2010 to 89 in April 2011. The U.S. Economic Index is a leading indicator (tending to foreshadow overall economic activity by 6 to 12 months). Here is the U.S. Economic Index for the past 3 years.

Here is the U.S. Economic Index for the past 10 years.

“The persistent decline of the U.S. Economic Index over the past six months is worrisome. The Index is predicting a sluggish economy for the balance of 2011, with growing risks of recession.” said Jerry W. Thomas, President/CEO of Decision Analyst. “The recovery is fragile, and rising prices for food and energy are sapping consumer buying power. Any major shock to the U.S. economy would easily tip it back into a recession. The unemployment rate remains high. Many state, county, and city governments are cutting employees to balance their budgets. Small businesses are doing slightly better, but still struggling to get access to credit at reasonable rates. Then there are the debt and deficit problems of the U.S. Government—and Ireland, Portugal, Greece, Japan, etc.”

Census Division

The West South Central Division has the only Economic Index score above 100, with a 101. The South Atlantic has an Index of 93 and the East South Central has an Index of 96. (The majority of the data collection came before the tornadoes hit the Southeast on April 27.) Meanwhile, the Pacific Division has the lowest score with an 89.

 

Census Division History

The trends for the various census divisions tend to be similar overall, but regional differences are evident. Since November 2010 the West North Central and the Mountain Census Divisions have each dropped 5-points, The West North Central went from 100 in November to 95 in April and the Mountain Division dropped from 95 to 90. The division-by-division results for the past 10 years are presented in the following graphs. Remember, the graphs portray 3-month moving averages.



















 

Census Division Three-Month Moving Average

The Index numbers for the census divisions are a three-month moving average to smooth out fluctuations due to smaller sample sizes. The reported Index number averages the current month with the two previous months.

Methodology

The Decision Analyst Economic Index is based on a monthly Internet survey of several thousand households balanced by gender, age, and geography. The online survey is conducted the last 10 days of each month. The Economic Index is calculated from nine different economic measurements using a sophisticated econometric model. The result is a snapshot of current economic activity in each country surveyed, as seen through the eyes of representative consumers living in the respective countries. Decision Analyst conducts its concurrent economic surveys each month in Argentina, Australia, Brazil, Canada, Chile, China, Colombia, France, Germany, India, Italy, Mexico, Netherlands, Peru, Russian Federation, Spain, United Kingdom, United States, and Venezuela.

Whenever the Decision Analyst Economic Index is greater than 110, it tends to signal an expanding economy. An Index value of 100 to 110 suggests a slow-growth economy, and near or below 100 generally indicates economic contraction. These guidelines vary by country, however.

About Decision Analyst

Decision Analyst (www.decisionanalyst.com) is a global marketing research and analytical consulting firm specializing in strategy research, new product research, advertising testing, and advanced modeling for marketing decision optimization. The 33-year-old firm delivers competitive advantage to clients throughout the world in the consumer packaged goods, telecommunications, retail, technology, medical, and automotive industries.

 

For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1-800-ANALYSIS (262-5974) or 1-817-640-6166
Address: 604 Avenue H East
Arlington, TX 76011

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