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Economic Indices November 2010
For Immediate Release
December 6, 2010
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166
Decision Analyst’s November 2010 International
Economic Indices Indicate Economic Growth
Arlington, Texas—The Decision Analyst U.S. Economic Index registered
99 in November, an increase of 3 points from October. Brazil and Chile each
gained 4 points, Brazil increased from 127 in October to 131 in November and
Chile increased from 107 in October to 111 in November. Meanwhile, China dropped
5 points, decreasing from 133 in October to 128 in November. For the majority
of countries, the general trend for their individual Economic Indices over the
past 2 years has been gradual improvement. The Economic Indices are a leading
indicator for each individual country (tending to foreshadow overall economic
activity by 6 to 12 months). They are forecasting expanding economies for 2011
(although, for some countries the expansion may be at a sloth’s pace).
“The outlook for the U.S. economy continues to show modest improvement,”
according to Jerry W. Thomas, President/CEO of Decision Analyst. “The
manufacturing sector is improving, holiday spending is off to a solid start,
interest rates remain low, and most major corporations are making money. The
greatest risks to the U.S. economy are continued high unemployment, the foreclosure
problem, budget problems of all governmental entities, and the lack of credit
for small businesses. Since small businesses are so important in creating new
jobs, this lack of credit is retarding job creation,” said Thomas.
The following graphs show the individual Economic Indices by country.
The Index numbers for Argentina, Australia, Chile, China, Colombia, Germany,
Mexico, Russian Federation, and Spain are a three-month moving average to smooth out month-to-month
fluctuations. The reported Index number averages the current month with the
two previous months.
Methodology
The Decision Analyst Economic Index is based on a monthly Internet survey of
several thousand households balanced by gender, age, and geography. The online
survey is conducted the last 10 days of each month. The Economic Index is calculated
from nine different economic measurements using a sophisticated econometric
model. The result is a snapshot of current economic activity in each country
surveyed, as seen through the eyes of representative consumers living in the
respective countries. Decision Analyst conducts its concurrent economic surveys
each month in Argentina, Australia, Brazil, Canada, Chile, China, Colombia,
France, Germany, India, Italy, Mexico, Netherlands, Peru, Russian Federation,
Spain, United Kingdom, United States, and Venezuela.
Whenever the Decision Analyst Economic Index is greater than 110, it tends
to signal an expanding economy. An Index value of 100 to 110 suggests a slow-growth
economy, and near or below 100 generally indicates economic contraction. These
guidelines vary by country, however.
About Decision Analyst
Decision Analyst (www.decisionanalyst.com) is a leading global marketing research
and analytical consulting firm specializing in advertising testing, strategy
research, new product development, and advanced modeling for marketing decision
optimization. The 32-year-old firm delivers competitive advantage to clients
throughout the world in the consumer packaged goods, telecommunications, retail,
technology, medical, and pharmaceutical industries. In addition, Decision Analyst
owns and operates the American Consumer Opinion® Online panel—one
of the largest consumer opinion panels in the world—with more than eight
million members.
For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1-800-ANALYSIS (262-5974) or 1-817-640-6166
Address: 604 Avenue H East
Arlington, TX 76011
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