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Home | Press Room | Press Release Archives | U.S. Census Division Economic Indices November 2010

For Immediate Release
December 6, 2010
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166

Decision Analyst’s U.S. Economic Index Indicates Economic Growth;
The West South Central Census Division Shows Gains

Arlington, Texas—The Decision Analyst U.S. Economic Index registered 99 in November, an increase of 3 points from October. The West South Central Census Division had the largest 1-month gain (of the census divisions), increasing from 95 in October to 99 in November. The trend is the U.S. Economic Index over the past 20 months has been gradual improvement. Since the U.S. Economic Index is a leading indicator (tending to foreshadow overall economic activity by 6 to 12 months), the Index is forecasting a slowly expanding U.S. economy for 2011. Here is the U.S. Economic Index for the past 3 years.

“The outlook for the U.S. economy continues to show modest improvement,” according to Jerry W. Thomas, President/CEO of Decision Analyst. “The manufacturing sector is improving, holiday spending is off to a solid start, interest rates remain low, and most major corporations are making money. The greatest risks to the U.S. economy are continued high unemployment, the foreclosure problem, budget problems of all governmental entities, and the lack of credit for small businesses. Since small businesses are so important in creating new jobs, this lack of credit is retarding job creation,” said Thomas.

Census Division

The West North Central Division has the highest score at 100, while the East South Central Division has the lowest score at 94. (See map below.)

 

Three-Year History By Census Division

The West South Central Census Division had the largest one-month gain, increasing from 95 in October to 99 in November. The West North Central Census Division has increased 3 points from 97 in October to 100 in November (its highest score since January 2008). The Mountain Division has also increased 3 points from 92 in October to 95 In November. The East South Central Division was the only division to show a decline, dropping one point from 95 in October to 94 in November. (See the individual census division graphs below.)



















 

Census Division Three-Month Moving Average

The Index numbers for the census divisions are a three-month moving average to smooth out fluctuations due to smaller sample sizes. The reported Index number averages the current month with the two previous months.

Methodology

The Decision Analyst Economic Index is based on a monthly Internet survey of several thousand households balanced by gender, age, and geography. The online survey is conducted the last 10 days of each month. The Economic Index is calculated from nine different economic measurements using a sophisticated econometric model. The result is a snapshot of current economic activity in each country surveyed, as seen through the eyes of representative consumers living in the respective countries. Decision Analyst conducts its concurrent economic surveys each month in Argentina, Australia, Brazil, Canada, Chile, China, Colombia, France, Germany, India, Italy, Mexico, Netherlands, Peru, Russian Federation, Spain, United Kingdom, United States, and Venezuela.

Whenever the Decision Analyst Economic Index is greater than 110, it tends to signal an expanding economy. An Index value of 100 to 110 suggests a slow-growth economy, and near or below 100 generally indicates economic contraction. These guidelines vary by country, however.

About Decision Analyst

Decision Analyst (www.decisionanalyst.com) is a leading global marketing research and analytical consulting firm specializing in advertising testing, strategy research, new product development, and advanced modeling for marketing decision optimization. The 32-year-old firm delivers competitive advantage to clients throughout the world in the consumer packaged goods, telecommunications, retail, technology, medical, and pharmaceutical industries. In addition, Decision Analyst owns and operates the American Consumer Opinion® Online panel—one of the largest consumer opinion panels in the world—with more than eight million members.

 

For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1-800-ANALYSIS (262-5974) or 1-817-640-6166
Address: 604 Avenue H East
Arlington, TX 76011

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