Home |
Press
Room |
Press Release Archives | International
Economic Index
For Immediate Release September 4, 2009
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166
Decision Analyst Economic Index for Germany and Australia
Increases Five Points Each in August
Arlington, Texas—The Decision Analyst Economic Indices for Germany and
Australia each increased five points in August (103 and 97, respectively). Canada
appears to be performing better than the U.S., while China, Brazil, and India
appear to be doing better than most countries. France and Mexico appear to be
doing comparatively worse than other countries.
The Economic Index tends to be a leading indicator, usually anticipating changes
in gross domestic product by 9 to 12 months.
Methodology
The Decision Analyst Economic Index is based on a monthly Internet survey of
several thousand households balanced by gender, age, and geography. The online
survey is conducted the last 10 days of each month. The Economic Index is calculated
from nine different economic measurements using a sophisticated econometric
model. The result is a snapshot of current economic activity in each country
surveyed, as seen through the eyes of representative consumers living in the
respective countries. Decision Analyst conducts its concurrent economic surveys
each month in Argentina, Australia, Brazil, Canada, Chile, China, Colombia,
France, Germany, India, Italy, Mexico, Netherlands, Peru, Russian Federation,
United Kingdom, United States, and Venezuela. Whenever the Decision Analyst
Economic Index is greater than 110, it tends to signal an expanding economy.
An Index value of 100 to 110 suggests a slow-growth economy, and near or below
100 generally indicates economic contraction. These guidelines vary by country,
however.
About Decision Analyst
Decision Analyst (www.decisionanalyst.com) is a leading global marketing research
and analytical consulting firm specializing in advertising testing, strategy
research, new product development, and advanced modeling for marketing decision
optimization. The 30-year-old firm delivers competitive advantage to clients
throughout the world in the consumer packaged goods, telecommunications, retail,
technology, medical, and pharmaceutical industries. In addition, Decision Analyst
owns and operates the American Consumer Opinion® Online panel—one
of the largest consumer opinion panels in the world—with more than seven
million members.
For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1-800-ANALYSIS (262-5974) or 1-817-640-6166
Address: 604 Avenue H East
Arlington, TX 76011
Visit our Logos
& Images page for photographs and logos,
if needed.
