Research Results White Papers

Free white papers and articles based off data collected in Decision Analyst Surveys. All articles were written by marketing research professionals.

You can view each article by clicking on the title or you can open/download the article in pdf format by clicking on the pdf icon.

Diabetes Fact Sheet by Diane Brewton Diabetics constitute a very large market, with the health and nutritional choices of as many as 20 to 25 million households influences by one or more members suffering from diabetes. A comparison in the health and nutrition habits of diabetics and nondiabetics aged 45 or over using data from the Health and Nutrition Strategist™.
Financial Service Consumption Habits of American Consumers by Michael Richarme American consumers utilize financial services from a wide variety of sources. The notion of a bank is dramatically different than it was 50 years ago and is going to change even more in the near future.
Health and Nutrition Insights by Diane Brewton Some interesting data from our Health and Nutrition Strategist™ syndicated study. Contains attitudinal data about eating, nutrition, snacking, nutrition labels, etc.
Nutrition and Eating Out: Getting Inside the Consumers Head by Diane Brewton A look at the difference in health and nutrition attitudes and behaviors between heavy restaurant visitors and light restaurant visitors. The data is from our Health and Nutrition Strategist™ syndicated study.
Restaurant Insights from the Health and Nutrition Strategist by Diane Brewton Some of the data from our syndicated study; Health and Nutrition Strategist™. The data is about nutrition and eating out in restaurants.
Rushing From Gas Pumps to Charging Stations? Consider the Consumer by Allan Vivian The U.S. consumer is presented with many new and exciting models that possess alternatives to the standard gasoline engine. We will soon see how the public responds to the Leaf and Volt, but consumer reception given to hybrid vehicles to date has been less than enthusiastic. A look at how new vehicle intenders view hybrid vehicles.
Texas Construction Industry Outlook For 2006 It Looks Good, But . . . by Rodney A. Carver Expect the construction industry in Texas to grow by roughly 6 percent overall and at least 5 percent in all but a few sectors in 2006, unadjusted for inflation.
Understanding the Use of Financial Services with Values-Based Consumer Segments by Tim Gohmann Similar life goals appear to predict financial goals and how the primary financial institution is used.

Other White Paper Topics Include:

• Marketing Research Techniques (advertising research, concept testing, package testing, product testing, win-loss evaluation, customer satisfaction, etc.)
• Advanced Analytics (choice modeling, market segmentation, sales forecasting, analytical modeling, etc.)
• Data Collection Methodologies (online research, qualitative research, tracking research, online ethnography, etc.)
• Research Results (white papers using the data collected in syndicated and other surveys)
• Marketing and Strategy (general marketing, positioning, strategy, trends, etc.)
• Contracting Business Articles

If you would like more information on Marketing Research, please contact Jerry W. Thomas by emailing jthomas@decisionanalyst.com or calling 1-817-640-6166.