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Online Marketing Research
A Global Platform for Decision Science
Decision Analyst’s advanced research and analytics are made possible by the reliability of its proprietary online panels and systems. Precise and consistent
data are fundamental to the validity and projectability of analytic inferences.
Decision Analyst started building its Internet research capabilities and systems in 1996. Since then we have become a global leader in Internet-based research
systems by developing secure, scientifically valid, technologically advanced, and carefully integrated software and systems.
A profound link exists between online research and advanced analytics at Decision Analyst. Choice modeling, conjoint, and market segmentation surveys can be accurately
and efficiently conducted via our online research platform. Logician® (our proprietary survey software) provides controls for the execution of complicated experimental
designs and allows complex visual stimuli to be shown, hidden, and timed.
Some marketing questions are best answered by mobile surveys. If it’s important to know exactly what consumers are doing and thinking while “on the go” or at
a given place or time, then smartphone surveys are often ideal. Decision Analyst offers a full range of mobile survey capabilities.
Decision Analyst has conducted thousands of Web-based surveys using its proprietary
research systems and worldwide online research panels—with more than 8 million
consumers, technology professionals, physicians, medical professionals, and executives.
Panel members who are selected to participate in a survey are invited to a secure
Internet server to complete that survey.
Client Databases and Facebook Pages
Decision Analyst has designed and programmed surveys and provided survey links
for clients to post on a Facebook page for their customer database or community.
Typically, those surveyed are the most loyal or high-volume customers who follow
a particular brand, product, or program. The response to a social media invitation
depends on how large and active the online community is. We customize the survey
to each target audience and media format and then analyze the results.
The U.S. postal system may seem a bit old-fashioned, (espcially on a Web page
discussing online research); however, not all consumers can be reached via email.
Many consumers will not grant permission to be reached by email, you may not have
your customers' email addresses, or your target audience is too difficult or expensive
to reach online. In these cases an invitation to the online survey can be mailed
to the target audience.
Icion® (our multivariate sampling software) simultaneously balances samples
by geography, gender, age, income, and ethnicity, with random selection of respondents
within each quota cell.
Decision Analyst’s Logician® software provides extraordinary capabilities to program complex questionnaires, manage quotas and cell assignments during data
collection, and report topline results. The Logician® system also permits clients to run their own cross-tabs.
High Standards
Decision Analyst conducts its Internet research with the same high standards
that it demands for other data collection methodologies—sophisticated probability
sampling, precise project control, rigorous quality-assurance procedures, advanced
questionnaire programming, and insightful analyses. If properly designed and executed,
online surveys provide higher quality and more reliable data than other methods.
At the Forefront
During the mid-‘90s, Decision Analyst helped pioneer the development of online
research technologies and continues to be a world leader in online research methods.
These online technologies and systems provide the platform for advanced analytics,
modeling, and optimization. Continuing investments in people, technology, and
analytics keep Decision Analyst at the forefront of online research.
Cost and Timing
In addition to providing higher quality data, Internet surveys are faster and less costly than telephone surveys. This is especially true for low-incidence
product categories.
Online Marketing Research Services
If you would like more information on Online Marketing Research, please contact Jerry W. Thomas by emailing jthomas@decisionanalyst.com
or calling 1-800-ANALYSIS (262-5974) or 1-817-640-6166.
Additional Resources from Decision Analyst
Online Research Brochures
Online Research Case Histories
Online Research White Papers
